Roadside Surveys

Precisely understand your users’ travel patterns

Roadside surveys, such as origin-destination surveys, are essential for understanding traffic flows and user travel behavior. The data collected during these surveys is used to better plan and manage infrastructure, improve safety, and optimize road traffic.

These surveys help anticipate mobility needs and assess the impact of transport policies, ensuring efficient road network management.

License Plate Survey

Origin-destination roadside surveys help identify the routes taken by road users and determine departure and arrival points within the studied perimeter.

The traffic data collected through this type of survey enables the generation of OD matrices, spider graphs, and traffic volumes per branch at intersections, helping identify traffic trends and understand trip generators and attractors.

Survey duration and frequency can be adjusted from a few hours to several weeks to ensure reliable and representative data, including hourly and daily averages, peak periods, weekends, and holidays.

Survey results are delivered in Excel format and/or accessible via our mapping platform MyGIS

Interview Surveys

OD surveys by interview use a short, targeted questionnaire to identify a user’s trip origin and destination. They enable the creation of OD matrices based on the desired geographic level (commune, IRIS zone, street…), while also collecting qualitative data: reason for travel, frequency, transportation habits, etc. 

Need to launch a roadside survey?

Contact us to receive a quote. 

Our team is here for you

Olivier

Olivier

Production Director

Experienced in all field data collection methods, he oversees all production activities and client relations up to the delivery of results.